Magazine Profiling

Chart to help identify social classes in the media:

Social Grade Social status

A Upper middle class

B middle Class

C1 Lower Middle Class

C2 Skilled Working Class

D Working Class

E Lowest Level of Subsistence

Beforea magazine is made, a profile is created of whom the magazine would most likely appeal to.

Here are some examples:

Glamour
Age: 18-44, Average age 23
85% singe, 83% ABC 1
Average PI: £21,500
34% do not visit any other female website
Glamour.com mobile

Certain magazines have taken great care and detail on their profiles. From area of inhabitants (for example Bridesmagazine has an audience in SE london) to the ceareal they eat.

GQ
Profile
Average age: 30
97% male
85% ABC1
Average PI: £36,250

As you can see their is a great difference between the two magazines.

Here are some examples of Media costing:

VOUGE

Traffic
33 million page impressions per month
1.2 million unique users per month

Rate card
Banners - £35 cpm
Skyscrapers - £40 cpm
Rich Media - £45 cpm
Email sponsorship from - £65 cpm
Email List Purchase - £250 cpm
Promotion - From £5k
Sponsorship - POA

TRAVELLER

Traffic
2.2 million page impressions per month
270,000 unique users per month
60,000 PDA users

Info was provided by media packs