- Slight tilt of camera to give a friendly/ yet entreaging view without making the person seem over bearing.
-Not tones of make up to give the wrong impression.
-Needs neutral colours
-White background
-Pretty female, inviting face (girl because young girls will look up to her and boys will think shes attractive)
-Lots of snappy phrases and headings
-Girl wearing white with something to bright to link to text
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